Pablo Asiron (left) Peter Woodford (right)
Taken from https://www.mwcbarcelona.com/
MWC Barcelona is an influential event for the connectivity industry. It’s where world-leading companies and trailblazers share the latest thought leadership about the progression and future of connectivity. It’s also an excellent environment for networking opportunities with mobile and tech industry influencers.
MWC Barcelona is attended by many global mobile operators, device manufacturers, technology providers, vendors, and content owners. MWC Barcelona is the place to be seen, exhibit ground-breaking products and technologies, and make remarkable connections with senior decision-makers, creators, and innovators in the industry.
LinkedIn post from ELi, Feb 2022
Location-based services (LBS) utilize a device's geographical location to provide information to the user. The technology has gained considerable significance in recent years and is becoming an integral part of many organizations due to the numerous benefits offered by them, including store locators, proximity-based marketing (and POS), real-time information, such as traffic updates or weather reports, roadside assistance, mobile workforce management, private network safety, and fraud prevention.
The rise in GPS-enabled precision applications, such as farming, logistics, and automotive, has created a high demand for location-based solutions. Also, the increasing demand for mobile location-based services, the surge in demand for location-enabled mapping, tracking, and navigation solutions, and the proliferation of social media, smartphones, and location-based applications amongst consumers provide significant growth opportunities for the market.
The LBS market was moderately impacted by the COVID-19 pandemic due to delayed and postponed orders for location-based solutions but it is starting to recover very rapidly .
The LBS market is projected to transform drastically over the coming years and ELi decided to attend MWC, a first for our Team, to meet with prospective Telcos and ISPs, to educate and inform on how EML can be leveraged as an LBS.
The location-based services market is segmented based on component (platform/solutions, professional services), technology (global positioning system, global navigation satellite system, Wi-Fi, near-field communication, other technologies), application (geo-marketing and advertising or target marketing, mapping & GIS, navigation [smart parking, route planning, other navigation applications]), tracking (children locators, parolees monitoring, pets locators, tracking of valuable and stolen goods), social networking (dating, friend locator, chat and instant messaging services), infotainment, commercial, other applications), location type (indoor, outdoor), industry vertical (transportation & logistics, government & public sector, retail and consumer goods, manufacturing, healthcare & life sciences, media & entertainment, aerospace & defense, agriculture, hospitality & tourism, BFSI, IT & telecom, other industries), and geography.
The global location-based services (LBS) market size was USD 16.14 billion in 2018 and is projected to reach USD 66.61 billion by 2026, exhibiting a CAGR of 20.0% during the forecast period.
ELi Technology’s EML can provide close-proximity Wi-Fi-based LBS solutions that can tap into this enormous market opportunity and that will allow for improved cost efficiencies across many of the Industry segments. .