March 24th, 2022, article courtesy of Avery Mullen.
With emergency services organizations recovering from two years spent operating in a state of crisis, the chief executive of Halifax startup ELi Technology believes the time is right for a major sales push.
Peter Woodford founded ELi in 2017 and aims to replace conventional 911 systems that rely on antiquated phone networking technology with his company’s more accurate, internet protocol-enabled Emergency Mobile Location, or EML, methodology. He said in an interview that EML’s main advantage is its ability to offer 911 operators the precise location from which a call originated, rather than merely a broad search area.
Many emergency response organizations have faced abnormally high call volumes and record absenteeism since the beginning of the pandemic, leaving them unable to consider buying new technology, Woodford said. But with the public health situation normalizing across much of the developed world, the market is proving increasingly receptive to ELi’s sales pitches.
“A lot of the management team that would be looking at doing new projects were being distracted because of the crisis that their industry is under,” said Woodford.
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